Formula for success

The main indicator of a dealer’s successful work is strong sales hinging on highly qualified staff. AgroCentre always pays particular attention to personnel professional advancement, which makes the company one of the most in-demand suppliers of agricultural machinery in Russia.

From 15 to 16 October, AgroCentre’s specialists attended a training session run by AGCO corporation. It took place in a suburb of Opalenica, Poland. During several days, right in the field, AGCO engineers presented new satellite technologies available for Massey Fergusson tractors of 6, 7 and 8 Series.

‘Over the course of the training, we considered issues related to the satellite navigation system for Massey Fergusson tractors’, said Vladimir Ponomaryov, Deputy Head of the Engineering Department of AgroCentreLiski. ‘The use of Section Control came into focus as well. The system automatically turns on and off individual sections of the attached implements within the set areas of the field. It allows operators to apply precise amounts of fertilisers, crop protection agents and seeds where it is necessary. As a result, farmers’ costs go down while work efficiency goes up.’

Due to the new technological solutions, agricultural producers have got the opportunity to adjust navigation systems designed for tractors other than Massey Fergusson to the machines of this brand and vice versa. The data can be set in the office and sent to the tractor. The information is downloaded automatically right after the tractor operator starts doing the job.

Moreover, the course included comparative tests on Massey Fergusson tractors with Bridgestone tyres and other foreign machines with ordinary tyres. The new technology for the manufacture of Bridgestone rubber helps to decrease the pressure up to 0.6 atm when handling heavy-duty tasks and by this means to reduce tractor wheel slip.

The wheel slip of Massey Fergusson tractors is 8.5%, while of other machines — 15%. Hence the machinery of this manufacturer brings real gains in productivity and fuel efficiency.

‘For our company, such training programmes are not just important, they are strictly necessary’, summed up Vladimir Ponomaryov. ‘Several times a year, AgroCentre’s specialists attend various training sessions broadening their knowledge of the machinery they sell and serve. They help us to be in the swim of the agricultural world – it’s like training for professional athletes. No doubt this is one of the key factors contributing to the success of our company.’