Valmont erects a facility and trains dealers

At the Green Week 2013 exhibition in Berlin, the Valmont Irrigation Company signed a memorandum with the Rostov Oblast Administration for erecting a Valley irrigation system manufacturing facility.

The company will build the plant in the Oktyabrsky district, Rostov oblast. The investments in the first stage of work will amount to 12 million dollars. The facility will manufacture Valley circular and frontal irrigation systems and will supply equipment all over Russia and the CIS.   

“Russia is one of our company's priorities”, emphasises Vice President Aaron Schapper. “Due to the steadily growing demand for foodstuffs and restricted fresh water reserves, Russia has to produce various crops using irrigation. The deployment of Valley advanced irrigation systems will enable the Russian farmers to raise productivity and increase profits”.

AgroCentre, an official dealer of Valmont Irrigation, offers a complete range of services, from the choice of irrigation equipment to its installation and maintenance. Valmont supports its Russian partners by providing regular training and organising practice sessions in servicing. This effectively helps the farmers who opt for irrigation systems.

In early February, a major training event was arranged for the first time in Voronezh. This offered instruction to sales managers from the dealer companies of Russia, Ukraine and Azerbaijan. Valmont was represented by all the key personnel: Vice President Aaron Schapper, Eurasia Sales and Marketing Director Ruediger Claas, Eurasia Regional Director Vladimir Kharmink and other executives from regional offices.

The training lasted four days and covered various subjects, starting from the company history and ending with sophisticated issues of technology. For instance, the Valmont experts briefed attendees on how to calculate correctly the amount of water for irrigation depending on the watering system used. Much attention was given to estimation of financial issues and additional options that can be offered to the customers. “During training, we were introduced in detail to the Valmont products”, said Maxim Shchukin, an expert on irrigation with the AgroCentreZakharovo LLC, sharing his impressions. “Thus we learned about their technical features and competitive advantages”.