In the JCB kingdom

A loader is a good thing, but a whole facility of these yellow coloured assistants is better! This is what Russian farmers decided and headed, together with the AgroCentre Company, for the JCB kingdom in the UK.   

The JCB telescopic loader manufacturing facility produced an indelible impression on the Russian delegation. The guests saw machines in the making. They visited the work areas where the loaders are welded, assembled, painted and accepted. In one shift, 86 units of equipment roll off the conveyer. The quality of each machine is ensured by a two-hour test drive under the maximum load.

Russian farmers visited the JCB World Parts Centre, which stunned them by its size. The well conceived logistics enable a delivery, within 24 hours, of any component to any point in the world. At the JCB history museum, the guests familiarised themselves with rare machines.

The farmers could see the loaders in operation on the farm of Anthony Benford, the facility director. On an area of 1,117 hectares, he grows crops and produces dairy and meat products. Twelve people work on his farm. But the main assistants are the loaders. Among them are both time-tested machines and newly developed models. The Russian farmers liked the idea that before offering new equipment to clients the JCB specialists try it out on their own farms. In this way, the equipment’s weak points are identified and rectified.

“We’ve used two JCB loaders on our farm for the second year,” says Roman Bogomaz, grains production manager at the Bogomaz farming enterprise, Bryansk oblast. “They are reliable assistants, providing high production results and outstanding quality. I fully assured myself of this on visiting the facility. The production process here is impeccable!”