JCB inspires!

AgroCentre Company organized a tour to the JCB plant based in Rocester (Staffordshire county, UK) for its customers. Russian agricultural producers enjoyed watching loaders of world-renowned brand roll off the line.

The producers visited the JCB headquarters where they learned about the Company’s history. It was interesting to hear how Joseph Cyril Bamford started building tipping trailers to hitch to petrol-driven tractors using a pre-owned welder and decommissioned military vehicles.

At the plant manufacturing JCB telescopic handlers, the guests got acquainted then with modern history of the company. Despite living in the age of high technology, the guests were amazed with fully automatic assembly lines.

They also visited the JCB World Parts Centre the scale of which is fascinating. The logistics is arranged to be able to deliver a necessary spare part to any location in the world within one day.

As the guests noted the tour of the Company’s Wootton Farm breeding cattle and deer became the most inspiring moment of the visit to ‘JCB country’.

It was demonstrated to Russian agricultural producers how JCB 434S front-end loader packs silage and simultaneously saves the owner’s money.

‘We pack the silage with tractors the average fuel consumption of which is 30-40 l/hour, while the JCB 434S consumes 8 l/hour,’ – says Nikolay Kunitsyn, Head of the Sales Department of AgroCentreLiski. – ‘Astounding economy! This machine packs silage perfectly well due to over 13 tonnes of own weight. In addition, the machine is fitted with a high-capacity silage fork the volume of which can be increased by means of 300-mm side extensions. Besides, the loader can operate all year round on the farm: clear snow in winter, load manure in spring when organic fertilizer is spread across fields, and load grain in summer.

Nikolay Kunitsyn also adds that JCB Company provides these loaders for a demo tour. Now the JCB 434S is operating at the Trio Dairy – a large dairy producing enterprise in Lipetsk region.

‘We have decided to buy JCB loaders including the JCB 434S from AgroCentreLiski,’ – says Oksana Muratkova, General Director of OOO “Suvorovo” (Tambov region). – “It’s powerful, manoeuvrable, and easy to maintain and service. We examined a lot of brands before purchasing and settled on the JCB. After the trip to the UK, we are assured that we have made the right choice. Watching JCB operate one feels inspired to work and make new achievements. Actually, the founder of JCB Company once ‘beat swords into ploughshares’ himself, and agricultural equipment was born out of a pile of old military vehicles!