The customer is always right
AgroCentreLiski won ‘The Customer is Always Right’ nomination in the contest held by JCB for its attention and loyalty towards the farmers. The solemn award ceremony took place during the dealer conference New Vector: Acquiring New Space held by JCB. More than 50 representatives from 18 dealer companies in Russia and the CIS took part in the event.
Receiving the award, Nikolay Ivanishchev, Director General of AgroCentreHolding, thanked JCB for the confidence.
‘We have been cooperating with JCB for 9 years’, says Nikolay Ivanishchev. ‘Since that time, our strong cooperation has turned into friendly and trust-based relations. We are happy to work with JCB. The company does not stand still; it keeps investing money in the development. Currently, JCB has the widest range of loaders specially designed for the farming business. We are very pleased that our partners think so highly of our work. For us, it is an incentive for further professional growth and improvement.’
Nikolay Ivanishchev also shared his successful experience of working with the LiveLink Remote Control System. He dwelled on the main advantages of this system, which enable the agricultural producers and dealers to control the vehicle condition, perform timely maintenance, monitor fuel consumption and receive information on the use of the loader. This allows improving the service and enhancing the customer loyalty.
At the conference, the attendees observed that currently, JCB’s engineering and technical servicing is one of the best in the world. The company produces more than 300 models of machinery at 22 factories in 5 countries: in the UK, Brazil, India, the USA and China.
The JCB specialists summed up the results of the past year and set the objectives for the next year.
‘Despite the complicated economic situation, 2015 was a record year for JCB: the company’s market share in the agricultural loaders segment exceeded 56%’, says Svetlana Petrova, Deputy Director General of JCB in Russia. ‘It is the first time that we have sold over 450 units of machinery in Russia, the major part of these machines are telescopic handlers. New dealers of the company appeared in the south of the Volga region; the company’s dealer network will have doubled by 2020. In 2016, JCB is planning to increase the current sales volumes and enter new segments of the farming machinery market.’
Semyon Kostin, Business Manager for Farming Machinery in Russia and the CIS, told about the economic benefit from the purchase of JCB loaders using the 531-70 Agri model as an example, which aroused great interest of the dealers.
‘The cost of an hour of operation is the most objective parameter to assess the real cost of a machine purchase’, says Semyon Kostin. ‘Taking into consideration all the expenses related to depreciation, taxes, insurance payments, fuel, salary, etc., we calculated that a farmer pays 970 rubles per hour of JCB loader operation, which is 125 rubles less than he would have to pay if he used competing models.’
The year 2016 is also going to be rich in various events prepared by the company for both the farmers and the dealers. Everyone will have a chance to see JCB machinery in all its glory during the large-scale field days, federal trainings, demo-shows and exhibitions.