Merger of Challenger and Fendt brands

AGCO Corporation has announced the merger of Challenger and Fendt brands. The Challenger track tractors and sprayers will be integrated into the Fendt AGCO brand.

The project involves relocation of the production of Challenger products from AGCO in Grubbenvorst, Netherlands, to the Hohenmoelsen AGCO production site, at which the trailed sprayers and Fendt Katana forage harvester models are produced. Research and development as well as other key functions will continue to be performed in the Netherlands.

The integration represents another step in the corporate strategy to offer customers and dealers the best comprehensive package for all agricultural enterprises, operating strategies, and agricultural applications.

Fendt dealers in Western and Central Europe will be able to offer and sell the Fendt track tractors and sprayers following Agritechnica 2017. In Russia, this change will take place one year later, at Agrosalon 2018.

‘The integration of the Challenger products into the Fendt product programme in Europe is another important step forward, and is in keeping with the Fendt full line strategy’, says Peter-Josef Paffen, AGCO/Fendt CEO. ‘The broad product portfolio is designed to offer our customers and dealers a virtually complete and complementary range of machines, for, nowadays, professional agricultural enterprises and contractors demand a wide range of high-quality, high-performance products. This is because machines today are increasingly complex, and will be able to communicate even more closely with each other in future through networking.’