Same place, same time

In the week of 12-18 November, Hannover hosted Agritechnica 2017, a traditional convention of farmers from all corners of the world.

Apart from enjoying reliable machinery and top-notch services, AgroCentre’s customers are lucky to take part in various trade fairs. It goes without saying that AgroCentre could not ignore and skip Agritechnica 2017. The team together with a group of clients set off for Hannover to spend some exciting informative time there.

A group of 50 clients attended the booths of such giants as AGCO (Fendt, Massey Ferguson, Valtra), JCB, Kverneland, Annaburger, Zaffrani, Einboeck, Schulte and other foreign manufacturers represented by AgroCentre.

‘Challenger and Kverneland machines are awesome’, shares Oleg Timokhin, Manager of Krasnaya Zvezda (Oryol oblast). ‘Thanks to AgroCentre, this reliable and time proven machinery is available in the Russian market. AgroCentre has never let us down. Today, there’s no lack of machinery dealers, but a provider of high-quality service and maintenance is worth a lot.’

The business part of the trade fair included conferences, forums and workshops for discussion of farming development prospects, during which major market players exchanged successful farming experience, explored new business opportunities and networked.

‘The exhibition scale is incredible’, observes Pavel Kharchenko, Supply and Purchase Department Manager of Kozinskoye Farm (Belgorod oblast). ‘I would never imagine that there are so many brands and such a variety of machinery manufactured all over the globe. For sure, this grand event is overwhelming, and we are hoping to visit next Agritechnica together with AgroСentre.’

The trade fair was not the only stop on AgroCentre’s itinerary: the team took advantage of this trip to visit FENDT tractor factory.

‘The company has invested in the factory heavily to improve the product quality and working environment, therefore it is a state-of-the-art manufacturing facility now’, says Sergey Lomantsov, Executive Director of AgroCentreLiski. ‘During the tour, our clients observed the operation of metalworking, tempering, assembly and hydraulic unit testing lines, so they saw with their own eyes how their favourite machines are assembled.’

‘Agritechnica is always an outstanding event, after which you brim over with emotion’, confirms Elena Ivanishcheva, Manager of AgroCentre-Holding Marketing Department. ‘It is not the first time our company has taken part in the exhibition, and, every year, the level of organisation and management is absolutely fantastic. The trade fair is important for both AgroCentre and our clients, as it is one of the most powerful marketing tools for our product promotion.’

AGCO, world-famous manufacturer of farm machinery, won various accolades at Agritechnica 2017 including 17 key awards. The Fendt 211 V Vario became the key innovation of the trade fair and received the prestigious Tractor of the Year award in Best Specialised category. The Fendt IDEAL combine, AGCO’s major development and one of the biggest design projects, was awarded a silver medal.

Valtra products earned accolades in several categories: Valtra T254 Versu tractor, the latest T Series model, received Tractor of the Year 2018 and the Best Design 2018; and the Valtra A114 of the new A series ended up among 5 finalists in Best Utility category.