Icon of the Millennium

Bibendum or the Michelin Man — one of the world’s oldest trademarks, the beloved mascot of Michelin brand — has been named ‘Icon of the Millennium’. The prestigious award is the perfect birthday present, as Bibendum turns 120 this year.

‘Since his birth in 1898, designed by O’Galop, Bibendum has been more than just an advertising emblem’, says Adeline Challon-Kemoun, Executive Vice President Brands, Sustainable Development, Communication and Public Affairs of the Michelin Group. ‘He is a living character who embodies the Michelin Group, its values, commitments and missions.’

AgroCentre has been the official dealer of Michelin since 2011 supplying Russian farmers with reliable and high-quality tyres.

‘Michelin tyres are a highly sophisticated product, manufactured using cutting-edge materials and solutions’, says Sergey Tikhomirov, Manager of Spare Parts Department of AgroCentre. ‘Both Russian and foreign farmers appreciate the superior quality of the tyres and driving comfort in any road conditions. The tyres fully meet all possible requirements.’

For 120 years, Bibendum has been promoting Michelin, the world leader in the production of tyres, and contributing to a bond between the brand and its customers.