Impressive catwalk

Contrary to the first associations of fashion shows, beautiful girls and glamorous sets evoked by the title, the topic is different. Demo Road Shows 2017 took place in Penza and Voronezh oblasts, with state-of-the-art farm machines acting as models and a field used as a catwalk for a spectacular show.

Unparalleled perfection

The first destination on the itinerary of Demo Road Show 2017 was Liski district of Voronezh oblast where the machines literally created an uproar. Over 150 guests visited the stunning event and highly admired the cutting-edge farm machines by Challenger, Fendt and Massey Ferguson in action.

The occasion aroused colossal interest of the guests. While the event hosts were working on the final arrangements, farmers from Kursk, Lipetsk, Oryol, Belgorod and Voronezh oblasts anticipating the grand parade were examining the showcased units, sharing experience and engaging in lively discussions with the industry colleagues.

AgroCentre and AGCO-RM, the hosts of the event, showcased 23 modern machinery units, including a high-horsepower Challenger MT 800E tractor featuring a 12-cylinder and 16.8-litre AGCO Power engine, new generation Massey Ferguson 7600 and 8600 Series tractors and standard-equipped MF 6713 wheel tractor. Combining intelligent technology with straightforward, rugged construction, these machines are designed to boost performance, save fuel and reduce emissions.

‘It is our second Field Day organised in cooperation with AGCO-RM, which introduces the customers to both the latest innovations and well-proven products in the global market’, comments Nikolay Ivanishchev, Director General of AgroCentre Group. ‘We are constantly improving and upgrading the services we offer thus contributing to building a trusting and ongoing relationship.’

The 500-hp Fendt 1000 Vario tractor became the highlight of the programme. After field tests, the guests pointed out its high manoeuvrability and attractive design. The unique four-wheel-drive system ensures high mobility, ride comfort and the right amount of grip in any situation.

‘Speaking about customers, I should emphasise the great popularity the tractors enjoy with farmers’, says Sergey Lomantsov, Executive Director of AgroCentreLiski. ‘Today, in the Black Soil Region, high-horsepower machinery is in demand, therefore we have great hopes for the Fendt 1000 Vario as it demonstrates unparralleled perfection, to my mind.’

After the Demo Road Show was over, the visitors started shooting questions at the dealer centre representatives, to all of which AgroCentre’s and AGCO-RM’s specialists, in their turn, replied exhaustively.

‘I would like to thank the hosts for such a major event as the Field Day’, says Nikolay Alekumov, Head of Alekumov farming enterprise. ‘We have been cooperating with AgroCentre and using their equipment, Challenger MT665B tractors, in particular, for several years already. The tractors are exceptionally powerful and easy to use, and services rendered by AgroCentre have always been of the highest quality, which is yet another benefit of our cooperation.’

Elegant power

The second stage of Russian Demo Road Show 2017 was hosted in Poim village, Belinsk district, Penza oblast.

The air full of dust, the roar of motors, a storm of applaud and a flood of positive emotions - these are inherent elements of the Demo Road Show. The show has been a part of the programme of the Penza Field Day, attended by farmers from Mordovia, Tambov and Saratov oblasts, for a few years now.

The event was divided into several parts. At the very beginning, the attendees had an opportunity to study the machinery closely and ask the representatives of AgroCentre and AGCO-RM some burning questions.

After the opening ceremony, the engines roared into life, and the demonstration of the huge power and potential of the machinery produced by world-renowned manufacturers Fendt, Challenger and Massey Ferguson commenced. The Fendt 1000 Vario tractor held the audience spellbound.

‘All components of the machine, from the engine to the transmission, the fan and the hydraulics, were specifically developed to deliver the maximum torque range and minimise fuel consumption’, says Artyom Simbulatov, Head of Penza Branch of AgroCentreZakharovo. ‘The tractor also stands out for its high manoeuvrability, low unladen weight and high workload. The new software increases the field efficiency and ensures timely maintenance.’

The next model at the show was the Challenger MT 800E tractor featuring a wide choice of tracked belts of various types, widths and patterns to suit requirements of specific applications. Each track consists of layers of rubber, fabric and steel cord, ensuring strength and durability.

’I purchased my first Challenger 500 Series tracked tractor 14 years ago’, says Pyotr Stepanyuk, Head of Enterprise n.a. Dimitrov. ‘Then, after a market survey, I realised that it was exactly what I needed, the machine was the best all-round performer in its class. It is good to know that I made the right choice that time, because 14 years of operation with no downtime means something!’

Other high-tech farm machines including versatile Massey Ferguson MF 6713 tractors and new generation MF 7600 and MF 8600 models were also showcased.

‘Currently, tractors over 300 hp capable of carrying out basic operations promptly and efficiently are in the highest demand in Penza oblast’, says Dmitriy Ivanov, Sales Director in AgroCentre Zakharovo. ‘The novelties by Challenger, Fendt and Massey Ferguson, displayed at Field Day this year have performed excellently in the field and proved their ability to cope with a wide range of challenging tasks of the modern agricultural production.’

Demo Road Show was not limited to the business programme: the attendees took part in the lottery, enjoyed Russian Bears extreme power show, got to know a few secrets from a professional illusionist and enjoyed some wonderful music.