The horn of plenty from AgroCentre

Siberian Field Day played host to 240 exhibiting companies from all over the country.

One of the most-attended booths was that of AgroCentre. The company displayed farm machinery by global leading manufacturers — Challenger, Fendt, Massey Ferguson, Vaderstad, JCB — which is used in field operations worldwide. It is also well-liked and highly praised for its superior quality by farmers of Altai area.

‘Altai area is the breadbasket of the whole country, not Siberia alone’, says Nikolay Ivanishchev, Director of AgroCentre, ‘that is why we do our best to provide local farmers with the most innovative machinery and top quality service.’

Zodiak enterprise, Troitskoye district, has a long-standing cooperation with AgroCentre. The company has purchased several loaders from AgroCentre. Zodiak has been active in the Russian agricultural market since 1992. At first, they engaged solely in crop production, then livestock farming was added in 2011. Having purchased a JCB telescopic loader a few years ago, they are quite happy with its performance. Ivan Dyatlov, Director, came to the Field Day with his family.

‘AgroCentre's booth has a warm and welcoming feel to it’, says Ivan Dyatlov, ‘the adults have things to discuss, and the kids are excited to see the new machines and get behind the steering wheel.’

Ivan Dyatlov’s day turned out to be a truly fortunate one. He won one of the two grand prizes of a no-lose lottery from AgroCentre and MICHELIN – a set of tyres for his Mitsubishi Pajero Sport. The prize was unexpected – all the more so that initially only one set had been announced, and it had already found its winner. One more set was a last-minute decision from Nikolai Ivanishchev who decided that yet another set would be a gift to Altai farmers in celebration of such a grand-scale event.

‘It is always pleasant to leave the show with presents’, says Ivan Dyatlov, ‘and with such practical ones it is especially so. Big thanks to AgroCentre and MICHELIN.’

The lottery took place straight after the demo show, in the course of which innovative technology for reducing fuel consumption of MICHELIN Ultraflex tyres was demonstrated by two Massey Ferguson tractors. They worked in tow, one of the tractors performing the function of a trailed implement.